5 tips for managing a real estate efficiently
Nobody said that managing a real estate would be an easy task. It is true that, when a sale is made, the gains can be quite impressive. On the other hand, it is necessary to know how to deal with the fierce competition and, mainly, with the lean period.
In addition, keeping accounts up to date, attracting new properties for your catalogue, leaving your realtors and employees motivated are also part of the routine of those who intend to manage a real estate company. Let there be work!
Therefore, organization is the watchword for those in this position. Below, check out 5 tips for efficiently managing a real estate company:
The principle is simple: there is no real estate, if there is no real estate to sell. The difference that can count in your favor is having a very diversified catalog of houses and apartments. This way, you can attend from the single person who lives alone to the family with three children and a dog.
To ensure this, keep an eye out for regions with good investment trends. Where there are plans to build a shopping mall or a subway station, there is also a great chance that the surroundings will appreciate. Stay tuned and get ahead of the competition.
You also need to be aware of trends coming from abroad, such as Europe and the United States. Some features in properties do not take long to arrive in Brazil and you need to have units with these features to please the most in tuned customers.
However, a wide range of offers also requires a great deal of dedication to its management. Which means that all your properties need to be properly cataloged, as well as all documentation. Bureaucratic processes also need to be clear.
This work is not easy to do alone. Here, the ideal is that you have a real estate CRM to facilitate access to information by your entire team of brokers. Not to mention that it is possible to cross-reference property data with customer information.
Anyway, it is important to use a system that handles this function as well, since it is possible for a house to be traded by a broker other than the one responsible for bringing it to your portfolio.
If this happens, the organization of the data ensures that everyone responsible for the success of the business is properly rewarded, both those who sold and those who captured and included the property in the system.
Special care with finances
There is no way to disagree, the issue of finances is the most delicate point when it comes to managing a real estate company. The mistake of mixing real estate and personal finances, for example, is quite tempting for any entrepreneur.
To prevent this trap, the first rule is to set a specific salary for your position and never take a dollar beyond that. If your cashier allows it, get professional help from an accountant. After all, there will always be a calculation or charge that only he can master.
Attention and training of the team
“But are the brokers really working?” This kind of doubt cannot exist if you want to manage a real estate. To solve it, reserve part of your efforts to give attention and training to your team, because, as the saying goes, “the owner’s eye is what fattens the cattle”.
Try to schedule a weekly meeting to keep in touch, share market news, and set new goals, goal plans, and rewards. Another option is to have frequent one-on-one conversations to learn about the approaches that are made with clients, since brokers work a lot in the streets.
Once again, to facilitate and optimize your work, do not give up technological tools. With vile mob’s real estate management software, for example, you have access to the performance of all employees. In it, you can follow every step of the brokers, from capturing properties to day-to-day customer service.
investment in marketing
Finally, you can’t forget about marketing. Part of the revenue needs to be earmarked for this strategy, which is responsible in large part for getting the money in.
Positioning yourself on the internet is basic for real estate companies of any size. Having a well-designed website, a blog with relevant content, email marketing campaigns, good newsletters and a fan page on social media are some accessible strategies.
And if you are well organized, even with your time, all these efforts should yield the best results. Not to mention which organization leaves the best impressions in the eyes of customers and even the market.
Nobody said that managing a real estate would be an easy task. It is true that, when a sale is made, the gains can be quite impressive. On the other hand, it is necessary to know how to deal with the fierce competition and, mainly, with the lean period. In addition, keeping accounts up to date, attracting…