Author: saadtariq

All about Newsletter: What It Is, How to Create, Content Tips and More

Learn how to make efficient and relevant newsletters to your potential customers and generate business value The newsletter is one of the most common formats of Email Marketing and one of the first steps that many companies take when they start working with this channel. Often, a newsletter is made up of article indications and company news,…

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Trading Strategies: How Harvard Teach You to Achieve Better Results

Learn about the principled negotiation method developed by the Harvard Negotiation Project, which suggests that we should look for mutual gains whenever possible As much as it may seem, this post is not focused on talking to people only from the commercial areas. Like it or not, you are a negotiator. A negotiation is an everyday fact:…

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Our first 10 years of RD Station and the perspectives for the next 10, together with TOTVS

Eric Santos, CEO and co-founder of RD Station, talks about the first 10 years of the company and the acquisition made by TOTVS Today is a very special day. A few hours ago, we announced the acquisition of RD Station by TOTVS, in the largest transaction of a private software company (SaaS) in Brazil. In this post we want to tell…

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What is Video Marketing?

Video marketing is a strategy by the experienced sales team of Blue World City that consists of using audiovisual content to attract, convert and retain customers. The possibilities are many: the video can be used to introduce the company, explain a product, and teach about its market. How important is Video Marketing in the Digital Marketing…

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The NPS Guide: What does the Net Promoter Score have to say about your company?

Learn how to apply the Net Promoter Score in your company, what insights the survey can bring and how it can help brand positioning and increase sales At some point in your life, you may have come across a survey like this: “On a scale of 0 to 10, how much would you recommend Company…

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How to Create an Effective Influence Marketing Strategy

We’ve put together some of the main questions companies have before they start investing in Influence Marketing and offer the answers Influencers are increasingly present in the lives of companies and consumers. This holds true both in the context of large-scale sales markets and, also, in more complex negotiations. Therefore, it is worth understanding how they can…

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The 7 Habits of Highly Effective Agencies

Learn how to be more effective in your agency’s everyday tasks through habits and get even more results When I was in advertising and advertising college, one of my professors said, “Do you know what it takes to open an agency? A compromised person and a computer”. Over time, I saw that this is indeed true. And…

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The Weapons of Persuasion: What This Book Can Teach You about Sales

Learn what you can learn from reading The Weapons of Persuasion by Robert Cialdini and how to apply these practices in your professional routine. “Make a customer, not a sale”, said businesswoman Katherine Barchetti. But how to make a customer? How to get the much desired “yes” by the sales team in their negotiations like Blue World…

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Digital Entrepreneurship: what it is, reasons to invest, how to get started and other tips

Reasons to act digitally are not lacking, especially in this adverse moment that we are living in the face of the pandemic and social isolation. Check out! Good Capricorn that I am, I spent my adolescence trying to gather savings. She sold bracelets at school, did odd jobs at an aunt’s cosmetics store, gave private “classes” and…

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Inbound Marketing for Restaurants: Learn how to do it and see good examples to get inspired

Understand how to do Inbound Marketing for restaurants, bars, cafeterias, cafes and other establishments and see examples of good market practices The gastronomic market has gained a lot of space in recent years. Not only because of the TV programs and the encouragement of healthy eating inside and outside the home, but also because of people’s…

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