Real estate leasing: how to make the owner hire his real estate agency
In times of economic crisis when people close their wallets, the time is not very conducive to selling real estate. Space then opens up for the rental of real estate. By the way, suggesting real estate leasing as a quick way to earn money is a way to make the owner hire his real estate agency.
But here, there is a challenge for the professional. Escaping the bureaucracy and believing that it is easier to deal with the rent of the property alone, the owners venture into negotiations with future tenants and do not resort to real estate agents. Without thinking, they give up the experience of these professionals and prefer to solve everything on their own.
Both tenants and landlords need to be aware that realtors and real estate agents are those who are practiced in handling the documentation needed to rent a property, not to mention the preparation of the contract and the inspection. In other words, it is good for everyone involved for the owner to hire his real estate agent.
However, you, as a realtor, need to convince the landlord to hire your real estate agent for rental properties. The best way to do this is to show them the benefits they will have in this process. Check out what they are:
As we mentioned at the beginning of the text, the current scenario is not favorable for sales. The reasoning is as follows: with a lot of supply and few interested parties, property values tend to be below the owner’s expectations.
The ideal is to wait for the country’s economic recovery and then sell the property when it is well valued. While waiting for this scenario to improve, an alternative to earn money is to resort to real estate leasing.
Of course, the realtor must know the profile of his clients very well. That even includes their financial situation. If the owner is in good financial health and does not need a lot of money in the short term, leasing property is ideal. With this monthly income, he can invest in investments and have a greater return in the long term than selling the property all at once.
Here, it is important to gather and use as much information as possible from your customers in a real estate CRM. Then, when it comes to suggesting new businesses to them, such as real estate leasing, you will know very well how to convince them.
Real estate leasing bureaucracy on behalf of the broker
Make it clear that you, with your experience, will be responsible for the process of drawing up the lease agreement, inspecting the property within the standards required by law and verifying the tenant’s data, as well as that of the guarantor.
It is essential that you point out all the services provided by you, so the owner really sees the advantage in going on with the business. The process, being supervised by an expert, will bring more peace of mind for both landlord and tenant, from start to finish.
Compliance with the property lease agreement
Most homeowners are unable to assess whether a potential interest in their property will be a good tenant in the future. The real estate professional must establish a trusting relationship with the landlord and show that they have knowledge of the market to assess each person interested in the property, separating serious tenants from those who may cause problems, such as not respecting the terms of the contract.
It is your obligation, for example, to research the “financial health” of the tenant and find out if he will be able to pay the rent. Here, it is always recommended that the broker require a rental guarantee.
According to a survey by the São Paulo Housing Union (SECOVI-SP), the average speed for renting properties varies between 18 and 50 days. In other words, renting a property is a much faster process than selling it. But to follow this average, it is necessary to work hard on the property’s disclosure. Here, does the landlord have an idea of the number of contacts the real estate agency has?
In addition to advertising to registered customers in the real estate CRM, it is very important to advertise properties on the internet to reach even more interested parties. In this sense, to optimize the work of brokers and real estate, it pays to rely on a tool social integration and portal integration. Thus, the product appears on the main specialized real estate search sites, on Facebook, Instagram and so on.
After signing the real estate lease, the work of the broker continues. It is up to this professional to manage the property, if the owner has also contracted with the real estate agent or the broker to manage the property’s lease.
In other words, the documents required in the lease of real estate, minor renovations or repairs to the house will be managed by the real estate agency. The fee charged may scare the owner away, but explaining the administrator’s possible tasks and passing security on how this can be resolved by the real estate agent can make him accept.
Leaving the entire process transparent, it is easier to make the owner hire his real estate agency to rent the property.
In times of economic crisis when people close their wallets, the time is not very conducive to selling real estate. Space then opens up for the rental of real estate. By the way, suggesting real estate leasing as a quick way to earn money is a way to make the owner hire his real estate agency. But…