See how hashtags can boost real estate sales
In addition to keeping a real estate website up to date, you’ve already noticed that social networks are a great space to boost real estate sales, right? Anyway, they are not just for sharing photos of pets and enjoying posts from friends. It is possible, yes, to do good business in them.
However, it is not enough to have a Facebook, Twitter and Instagram account and wait for sales to happen naturally. It is necessary to act. For your actions to give results, you need to know how to use all the features of these tools to, mainly, attract more people to your publications.
Here, a shortcut to increasing the views of your posts is the strategic use of the famous hashtags. At first, it can seem confusing and even useless. But hashtags are a powerful tool to engage your target audience, increase awareness of your real estate and, who knows, boost real estate sales.
A single word, preceded by the symbol “#” can be a powerful ally for the real estate market. Twitter has transformed the famous symbol popularly known as “jigida-da-tecta” into a powerful tool for Digital Marketing. Today, the hashtag is already used in most existing social networks.
How does a hashtag work?
Basically, the hashtag turns the word into a link that concentrates all posts where other users used the same term as you. Therefore, when they click on a hashtag, the person is redirected to that page that gathers all posts with the same index.
In this sense, even if the user does not know what his profile is, he can easily find it that way. And if he’s searching for a hashtag with the keyword you use in your posts, that means he apparently has some interest in your posts.
What are the advantages for the real estate market?
As this tool allows you to track content, it is possible that it gives more visibility to your brand on social networks. With keywords, you expand your ability to interact with the public that does not yet know your properties. In short, it’s an effective way to get out there.
With the reach of your content, people can get in touch with you, so you can build a community interested in your content and, as a result, drive real estate sales.
How to use it to boost real estate sales
Three tips are very important for using hashtags in real estate posts: common sense, moderation and purpose. Imagine that you are launching a project called Residencia Lotus and located in the center of São Paulo
In this sense, you can schedule posts with the hashtags #residenciallotus #SãoPaulo, #immóvel and #3dormitório, and later monitor everything people are saying about the launch on social networks. Also, if you are aware of what users are sharing, you can create posts that interact with the most talked about topics on the network. This will bring in an absurd number of potential customers.
Publicizing a property
Generally, those looking for a property to rent or buy on the internet already use the hashtag to find what has to do with their profile. Then, these people will click on hashtags that help in the search and are within their expectations. For example: #homesweethome, #purcharimovel, #mycasaminhavida, #whocasawanthome, and so on.
As most social networks support the use of hashtags, you can use a social integration tool to advertise your properties across multiple platforms at once. This leaves more time for you to devote yourself to another activity.
The main tip is to be objective, use only one word per hashtag. In case there is no way, the keywords must be written together (#compreimovel). Do not use special symbols, such as hyphens, accents or dots, as they compromise the reading and correct indexing of the content.
You don’t need to insert 50 hashtags in a single post. Keep a balance, be relevant and try to use the most important words to promote your content. Do not use hashtags in the middle of the text, try to put them at the end so as not to compromise the reading of the text.
Hashtags by platform
We know that the hashtag is common in many social networks, but it’s important that you understand their use on each platform.
On Instagram, they use them to describe the photo (#decoracaointerior). In turn, on Twitter, hashtags are used to debate a topic (#casapropria). It’s good that you review and take advantage of the most popular hashtags from each social network. Otherwise, you run the risk of being the only one using that keyword and talking to yourself on the internet.
In addition to keeping a real estate website up to date, you’ve already noticed that social networks are a great space to boost real estate sales, right? Anyway, they are not just for sharing photos of pets and enjoying posts from friends. It is possible, yes, to do good business in them. However, it is not enough to have…