What is my real estate persona? improve your marketing
Anyone working in the real estate market should ask the following question “what is the persona of my real estate?”. Thus, it is easier to create your communication strategy when capturing new customers.
Oh, if you don’t know what a buyer persona is, don’t worry. In this text, you will discover the whole concept behind the term and, finally, define your real estate persona. Check out:
What is buyer persona?
In literal translation, buyer persona means “Buying customer” or “Buying customer”. However, don’t get attached to these expressions, because they don’t convey the real meaning of the concept.
In practice, buyer persona means “ideal customer”. This is a detailed representation of the best client that could be attracted by the real estate agency. This representation is based on actual information from your current clients and real estate market research.
Here, to more clearly visualize all the information of your customer base, the ideal is that you have a real estate CRM. This makes it much easier to start building your real estate persona.
Buyer persona is different from target audience
This concept may seem similar to the target audience, but it isn’t. While the target audience defines a niche, through gender, age group, region where they live, income range and business of interest, for example, the Buyer persona is much more specific.
In other words, the concept of the ideal customer goes beyond general aspects of the public and starts to thoroughly visualize your customer profile. Among the characteristics to be identified are not only age, geographic location and income, but also goals, fears, problems, hobbies, professional aspects and how the real estate agent can help you. Information that serves to create strategies focused on their needs.
What are the benefits of creating my real estate persona?
Marketing actions should be the first to demonstrate the benefits of having a well-defined persona. They are now made considering the profile of the identified customer and who should be impacted.
It’s a matter of marketing to the right person. Knowing the customs of your customers, you invest in the right channel to reach them. Thus, a potential customer of the brand is reached and the real estate or brokerage firm is able to generate more qualified leads, that is, those that are closer to closing deals.
For example, if you identify that your customers use social networks to search for properties and WhatsApp as their main means of communication, you must be present in these channels. To optimize your work, you can count on vile mob’s social integration tool.
In addition to assertiveness, marketing strategies also enrich in content and enhance the customer’s experience with the real estate agency, making them loyal. In this way, an improvement in conversion rates is also guaranteed.
How to build my real estate persona?
Many institutions and societies that capture real estate market information can provide you with data to help you create your real estate persona. With market research in hand, the real estate agency must cross-reference the data with information from its internal database to identify which profiles are predominant.
It is important to use information from enough people to allow you to trace some patterns. It’s these patterns that should help you build your buyer persona.
Is it really important to create a buyer persona?
Some real estate companies or brokers may choose not to work with a buyer persona or target audience because they feel this restricts their area of expertise.
This is far from true: this feature is not meant to limit the number of customers. In reality, its function is to lead as many stakeholders as possible to a common interest. Without knowing who to speak to, it becomes more complicated to know how to speak and who ends up being harmed, without an offer that can meet their interests, is the client himself.
Anyone working in the real estate market should ask the following question “what is the persona of my real estate?”. Thus, it is easier to create your communication strategy when capturing new customers. Oh, if you don’t know what a buyer persona is, don’t worry. In this text, you will discover the whole concept behind the term…