Discover how to optimize your real estate website, generating more organic traffic
According to a survey by the SPC and ‘Meu Bolos Felis’, 90% of Brazilians do research on the internet before buying a product or contracting a service. Basically, consumers look for references on company websites, specialized blogs and social networks.
In practice, this means that a company that does not have an online presence runs the risk of not surviving in the market for long. Now, it’s no use building a website and not having an audience. Investing in paid media is one way around this problem, but it can compromise your budget. Therefore, realtors need to optimize their real estate website to generate organic traffic.
In other words, it is essential to know how to work with SEO to highlight your page in search engines such as Google. This work includes marketing strategies and more technical aspects.
But do not worry. With several tools available on the market, you can optimize your real estate website without having so much computer knowledge.
Below, we’ve listed five key points you need to consider when optimizing your real estate website. Check out:
Create a Sitemap.xml file
When a user enters a website, he wants to find information as quickly as possible. To provide this good experience, it is recommended to divide the site into different categories. The same reasoning goes for search engine robots.
In this sense, it is essential that your website has a sitemap.xml file. Basically, this is a list of all the page addresses (URLs) of your real estate website that you want to be indexed by search engines.
If you have no idea how to create a sitemap.xml, don’t worry. Anyone who uses the vile mob platform to build a real estate website already has this feature native.
Build a responsive website or have a mobile version
If you really want to optimize your real estate website, it is recommended to build it responsively, meaning it needs to adapt to all screen sizes. Thus, you can provide the same experience between mobile and desktop users.
In fact, Google prioritizes responsive sites in its results. It’s not for less. According to independent analyst firm Stat Counter, 54% of internet accesses are from mobile devices such as smartphones and tablets.
Once again, the vile mob platform can help you here. With the mobile real estate version, your website is automatically responsive, offering the best possible experience for mobile visitors.
Produce relevant content to optimize your real estate website
Let’s agree that when a person visits a website, they want to find quick information that adds something to their search. In this sense, in addition to filling your website with ads from your property portfolio, produce content that helps educate your customers on the purchase of a property.
More than helping your site position in search engines, having a lot of relevant content on the site makes you become a reference in the market. This is essential for gaining customer trust.
For those who do not have a lot of time or resources to produce their own content, you can use the vile mob platform option to register news and articles in the real estate industry.
Highlight keywords in tags and titles
To optimize your real estate website, it is essential that you highlight keywords in tags and titles of all the content you upload, including images. This helps Google understand that your real estate website is relevant to users searching for real estate in your region.
The vile mob platform also allows you to register description tags, titles and keywords for each property advertised on your real estate website. It’s more likely to be found by Google!
By the way, if you want to know all the SEO features offered by vile mob, watch the video below:
Install Google Analytics
Basically, Google Analytics is a tool that gathers all the information from users who access your real estate website. As much as it does not interfere with the ranking of search results, installing Google Analytics is fundamental to the strategy of optimizing your real estate website.
This is because the tool informs, among other data, which are the most visited pages, where the traffic comes from (social networks, organic searches, etc.), how long a user stays on your site, how many pages he visits on average and per Here it goes. By analyzing all this data, you know which actions work and which ones can be replaced.
As it could not be different, whoever creates a real estate website through vile mob can activate this powerful tool without any difficulty.
According to a survey by the SPC and ‘Meu Bolos Felis’, 90% of Brazilians do research on the internet before buying a product or contracting a service. Basically, consumers look for references on company websites, specialized blogs and social networks. In practice, this means that a company that does not have an online presence runs the…