How to use organic Facebook and Facebook Ads to sell real estate
Facebook is the most popular social network in Brazil. In this sense, using Facebook Ads to sell properties can make all the difference in your business. To give you an idea, according to e-Marketer data from 2016, 95% of Brazilians who have access to a social network are on the platform.
Here, it is important to emphasize that Facebook is not just for chatting with friends, enjoying memes and sharing personal moments. In other words, it’s possible to do great deals on the social network; the investment in it pays off.
But if you want to make the most of Mark Zuckerberg’s platform to sell real estate, you need to know the strategies it has to get the public’s attention. And that’s what you’ll learn in this post.
If simple photos already draw enough attention, imagine the success that a good video can make. They are increasingly featured on Facebook and easy to make thanks to advanced smartphone technology. Not to mention that the platform prioritizes more videos and images than text-only posts, which helps your page to stand out organically.
Which does not mean that you need to go out filming and posting, left and right, that the sale of a property is guaranteed. The video that attracts good business is one that is well done, with creative, enlightening content, good audio and image quality. Explore well the advantages and versatility of the house or apartment you have to offer.
Upload 360º photos
Another sensation of the moment is the photo that manages to show details of the environment of the property that is for sale, even before scheduling a visit.
360º photos are quick and invite the customer to navigate the space by dragging with the computer mouse or with a touch on the cell phone screen. Simple and practical.
Facebook Ads to sell real estate: make targeted ads
As users log onto Facebook to distract themselves and enjoy posts from friends, Facebook “forces” pages to invest money so their posts reach people.
In this sense, it is essential that you reserve a budget for Facebook Ads to sell properties more accurately. The tool highlights its publication in the news feed (among posts) or in the platform’s right sidebar.
With it, you can specify the audience you want to reach. For example, if your focus is on students who have just entered college, you can use the student segment and the name of the university closest to the address, and still specify the city the user lives in. Many parents rent or buy small apartments for their children to live in during their study period.
When you use Facebook Ads to sell real estate, it shows you how many users fit that profile, ensuring great and assertive exposure for you. Your ad is available even on mobile, without the quality being affected.
In fact, this digital marketing is a good way for you to gain leads and, with a click from the interested customer, direct them to a page where a simple questionnaire is generated so that they can provide their contact email. E-mail capture is the first reward towards closing a deal.
Also make relevant content
Of course, selling is your ultimate goal, but as we talked about above, Facebook users don’t want to get on the platform to be bombarded by selling ads all the time.
Therefore, in addition to advertising your properties, try to create content that is relevant and that adds something to your target audience. Decoration tips, presentation of different types of insurance guarantee and care when resorting to real estate financing are good content to publish on Facebook.
Oh, and don’t forget about the other social networks like Twitter, Instagram and LinkedIn. Your target audience is in them too. In order not to waste all your work time posting on social networks, it is worth using a social integration tool. So, you publish your posts on all platforms at once
Attention to the target audience
However, if you are not fully aware of your purpose or audience, using Facebook can be frustrating. We’re talking about a social network where you hardly find some audiences, like people interested in high-end real estate. If this is your case, adopt strategies more to the customer’s taste and habit.
Strategy beyond Facebook Ads to sell real estate
Nowadays, using organic Facebook and Facebook Ads to sell real estate is indispensable in the realtor’s strategy. If it made no difference to bet on the platform, large companies would not invest heavily in this strategy to advertise their products and services.
Now, it’s no use attracting many users to your post if, when they click on the link, your real estate site is poor and messy. In general, it needs to be responsive, that is, adapt to all screen sizes (smartphone, tablet and computers), or have a mobile version and have an easy-to-navigate layout.
Building your real estate website with the vile mob platform , you can provide the best possible experience to users. Here’s the tip.
Facebook is the most popular social network in Brazil. In this sense, using Facebook Ads to sell properties can make all the difference in your business. To give you an idea, according to e-Marketer data from 2016, 95% of Brazilians who have access to a social network are on the platform. Here, it is important to emphasize…